In 2020, I founded this brand with a vision to celebrate and preserve every craft that is on the brink of extinction due to lack of recognition and livelihood for artisans. Our aim is to become the voice of Indian textiles and artisan craft, creating contemporary designs that showcase a minimalist, sophisticated, and effortless sense of style, with each piece crafted from sustainable fabrics. We take pride in our conscientious approach, paying meticulous attention to detail and building positive professional relationships through collaboration, both internally and externally. Our commitment to sustainability extends beyond our products, and we strive to create a positive impact on the environment and communities we serve.